“When Marketing Tech Messes With the Org Chart.” The result is a need for organizational as well as technological transformation
In 2019, AI will continue to make a splash in the marketing industry. It will allow marketers to access critical insights about their target audiences and automate customer acquisition processes, writes Brian Schoeneman, Vice President of Strategy, Haatzama Marketing.
Sales and marketing alignment is often referenced as something that needs to be discovered. Creating alignment can increase customer retention and fuel sales growth – but it must be built from the ground up, explains Angela Earl, President, Haatzama Marketing.