2019 will be a year when marketing sophistication becomes the norm. By leveraging artificial intelligence (AI) to automate customer journeys and effectively glean deeper audience insights, marketers will be empowered to drive lasting business impact.
Software companies have invested heavily in powering new technologies over the last few years that enable customers to understand and react to an influx of demographic and behavior data, coupled with evolving customer preferences. Most marketers are overwhelmed by the data deluge. According to a recent survey from Deloitte and the American Marketing Association, AI adoption among CMOs will increase by 63 percent over the next three years.
Predictive lead scoring, insightful variable customer journeys, advanced personalization, database connectivity and integration, coupled with an end-to-end view of customer routines, are currently on the blurry horizon. AI will provide clarity and create a path to transformation that marketing and sales teams have been striving for but few have achieved.