It's 86°F in Portland. The sun is high, the trees are full of leaves and chirping birds and I must say it feels a lot more like summer than springtime. Though reading is a year-round enjoyment of mine, the long summer days create just enough extra time to fit in a few more books than normal. I don't spend those extra hours getting lost in the gowns of romance or the intrigues of mystery however, my reading interests are singular. Give me a good book about business foundations and I'm trapped until its finished. As the warm breeze is blowing I'm inspired to start on my list of books to read this season, here are a few that made the list:
- Hacking Marketing by Scott Brinker. This book was a registration gift at MarTech 2016 and the first piece of swag I've kept in a very long time. A few trusted friends have read it and the reviews are raving so its next in line.
- Made to Stick by Chip and Dan Heath. Marketing Operations done right is a game-changer but often a paradigm shift for many marketers whose passion and/or experience is focused in brand or demand. So a book about 'communicating ideas that stick' sounds right up my ally.
- Shoe Dog by Phil Knight. It would be enough to say that because my husband works at Nike almost anything with a swoosh eventually makes it through my house however there is a deeper reason for this book making my list. Having just joined a start-up, the inside story of today's retail giant (Nike) in its early days is a timely read and I anticipate learning a lot from this one.
- The Boys in the Boat by Daniel James Brown. The only time I deviate from business books is when the topic is WWII. That time period fascinates me to the point of obsession and a story of teamwork told through an American rowing team in 1936 seems the perfect blend of both subjects.
- The Advantage by Patrick Lencioni. I listened to this book through Audible and was so captured by the message, I went back several times to hear sections again. An amazing read for anyone involved in leadership.
Despite the joy it brings me, life gets busy and hectic and its easy to slip on the priority list. I have to be intentional about making time to read but when I do, its worth it every time.
If you've read any of these books or have others you'd suggest, please use the comments to share.