Research shows that an increasing amount of buyers are using peer experience to make their purchase decision. This news can be good, even exciting or very, very scary depending on how well you are managing your profiles across review platforms.
While its true that the right technology can make a huge difference for teams, many companies are falling short of their full potential for reasons technology cannot solve.
Working with high performing teams, we have found they can fall short of their their potential for three main reasons: bandwidth, expertise or budget. Here's how you can avoid these common pitfalls.
The best teams present plans that show clear conversion rates and draw a measureable line from spend to revenue, but many marketers struggle to reach this level of clarity and transparency in their planning exercise.
Tracking content performance with Marketo isn’t a new concept – any Marketo pro
could probably tell you at least six different ways to do it. And as most inbound
marketers know, content marketing is one of the best ways to generate net new leads,
nurture your database and gather additional information about a prospect’s needs
The vast majority of business men and women today own a cellphone of some kind and more than 75% of us have a smart phone. The ability to connect anytime, anywhere has forever changed the way businesses must sell and thus the way marketers must approach creating connections. Here are three features of advanced lead generation strategy.
Evolving technology and customizable user experiences are the two biggest drivers of change in the lead generation programs. In order to embrace changes in how prospects are seeking and consuming information, businesses, especially those with a growth focus, are adopting new technology almost as quickly as it's evolving.