The gig economy, which encourages short-term labor contracts, has affected the way marketing agencies function. Agencies have to specialize, then partner, in order to thrive.
“Another one bites the dust” seems to be the theme of marketing agencies lately. Many are in the midst of rebranding or restructuring, while others are closing their doors. But why are agencies having such an identity crisis?
A big reason is the gig economy, or “a labor market distinguished by the prevalence of short-term contracts or freelance work,” according to the BBC.
How Salesforce Integration with RFP Software Unified a Team
RFPIO Customer Story
Alison Moeller was tasked with improving her team’s RFP response process, and she knew finding RFP software that integrated with Salesforce CRM was critical. With over 600 question and response pairings, she also needed a solution that would centralize their content.
When the Accolade team isn’t interacting with prospects and customers, they turn to Salesforce for information. A strong CRM integration was key to successful user adoption as Alison set out to find the most beneficial RFP software option for her team.
Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?”
With a small investment of time, your content can become targeted and strategically focused on producing results. The following steps will help you create and deliver content that offers more value, more variety, and drives more engagement.
Gather Everything Together
Before you begin, gather your content in one place. Don’t kill an entire forest printing things out, just open a spreadsheet and start listing all of the content you have. Include everything you can think of—old and new…
3 Planning Mistakes To Avoid For Marketing Success
Just beyond the turkey and smell of pine is the new year. And though we try to savor the season with family and friends, many of us marketers use this time to begin laying the groundwork for success in the coming year.
Before pacing the malls for the perfect gift in the evenings, many of our clients are spending their days constructing their annual marketing plans. Over the years, I’ve observed a few pitfalls that seem all too common.